I designed my personal logo and brand system to reflect a minimalist, typographic sensibility — versatile enough to adapt across digital, print, and motion applications. The WF monogram centers on balance and proportion, combining clean geometry with subtle humanist detail.
The broader visual identity expands on that foundation through a restrained color palette, crisp typography, and adaptable mark variations. Together, these elements convey the same qualities I value in my work: clarity, craft, and quiet confidence.
