Big Bend Woods is a long-established residential subdivision in west St. Louis County. The neighborhood approached me to design a modern, versatile logo that could be used across signage, community newsletters, and digital communications.
I developed a mark featuring clean geometry and subtle organic forms, drawing inspiration from the area's mature trees and quiet, mid-century character. The resulting natural color palette reflects the balance between nature and suburban stability, while the typography keeps the design approachable and timeless.
Before (Google Street View)
After (Google Street View)
The new logo gives Big Bend Woods a distinct identity within the surrounding community — simple enough for everyday use, yet refined enough to anchor a sense of shared place and pride among residents.
