In early 2020, I directed the branding and design for my grandfather's successful campaign for alderman in Pacific, Missouri. Because this was a non-partisan local election, I developed a teal-green and white color scheme to convey appraochability and trust without leaning toward the visual cues of either major party. The result was a clean, modern identity that stood out among more traditional campaign materials in the area.
The visual system extended across brochures, business cards, and yard signs, each designed for high visibility and consistency. I focused on typography and layout choices that would feel professional yet personal — bold enough to read from a distance, but friendly and accessible up close.
Front cover.
Inside spread.
To reinforce the campaign's message online, I also produced social media graphics and animations, maintaining brand consistency across Facebook and other platforms. The cohesive identity helped establish credibility and recognition throughout the community, supporting a winning first-time campaign.
